Clothes of the 80s: SKIDZ
SKIDZ was founded by Rick Fayer in New York City in 1987. The original drawstring pant was known for comfort and came in colorful plaids and prints. SKIDZ and the slippery-when-wet road sign became a signature of street culture. Celebrities like DJ Jazzy Jeff and the Fresh Prince (Will Smith), Dr.Dre and Ed Lover of Yo! MTV Raps, Jack Nicholson as the Joker in Batman, and Vanilla Ice all wore SKIDZ. SKIDZ went on to become an iconic lifestyle brand that has come to define an era of American fashion and culture.
“Skidz were basically pajama pants. Don’t let them fool you but oh did they fool our parents. They had them on the mannequins with tennis shoes and t-shirts. If it walks like a duck and quacks like a duck… You get where we’re going with this. Skidz totally qualified as acceptable clothing to wear out in public.”
Skidz was popular in America for its pajamas-like cotton pants sporting an array of patterns, from basic checks to neon zebra stripes. If it still doesn’t ring a bell, check out some of Will’s fits in the early episodes of Fresh Prince of Bel-Air. For OC’s inaugural Skidz collection however, the brand delivers a range of hoodies and trousers with simple plaid designs in brown, purple, red and green. Rounding out the nostalgic offering is a classic logo tee with the iconic black-and-yellow Skidz car graphic.
Recently SKIDZ had one of their first comeback photoshoots at NonFinito Gallery. Being the unknown and mysterious area of New York City, that most New Yorkers do not know about, SKIDZ utilized our space and our funky neighborhood to re-promote their once super popular clothing brand.